Pure Gold

Via del Babuino, 150/d, Rome, Italy Phone: 06 323 5464

About

Leading names in fashion, like Roberto Cavalli are now designing down-sized versions of their own pret-a-porter lines for a booming retail market, ages 5 to 14. Pure Gold Boutique for  girls only , is for "girls who wanna have fun" jazzing up their party frocks  in lace, satin, sequins and flowing diaphanous glam. The store's kitsch design is the perfect foil for their  over-the-top wares.

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