The window dressing of the first Bench store is a solitary park bench with a pair of jeans nonchalantly draped over it,made an impact as did the clothes. Initially offering only men's T-shirts and jeans, Bench now sells women's wear body/bath items baby/children's collection skin care/cosmetic line stationery and dinnerware. A trend setter in advertising circles, Bench jump-started the modeling careers of unknown adolescents who became instant celebrities. To its many young patrons, wearing a Bench product is a personal fashion statement. Twenty-eight outlets exist in Metro Manila 36 more in other cities and five overseas.