Come here if you want to dress like the locals do. Since 1980, this two-level store has been selling kaftans and jellabahs to both Marrakchis and visitors, including film stars such as Samuel L. Jackson. There are literally thousands in here to choose from, in all the colors of the rainbow. Prices start at 200dh ($25/£13) for a lightweight cotton kaftan to as high as 5,000dh ($625/£313) for a special occasion jellabah.
