Megamart, from the house of Arvind, is a pioneer of the value- retailing concept in India, arrived on the scene way back in 1994, and changed the rules of the retailing business in India. Today Megamart is the largest player in this segment and has network of over 200 stores spread across 90 cities/towns in India including stores across Chennai, Pune, Bangalore, Hyderabad and Mumbai. In addition to this Megamart houses brands like Excalibur, Elitus, Aurbun Hill, Colt, Newport, Ruggers and Edge in Men's category. Karigiri and Anahi in the women's ethnic category. Cherokee kids, Donuts and Day to Day in the kids category, which have today become strong brands in the respective categories.