Even with a rather presumptuous name, this place deserves the built in accolade for it rates as the oldest department store in Xiamen. Shoppers can find the latest fashions and accessories for men, women and kids. Electronics abound including CD players, DVDs, televisions, and all of the most up to date computer equipment. There is also a grocery store laden with local produce. Be forewarned that parking can be a king-hassle on Zhongshan Road; public transportation is recommended.