A defunct industrial area now changed into a hip rendezvous point for the Mumbai people. Phoenix Mills is a huge shopping complex with many malls, such as Big Bazaar, Wills Lifestyle, Pantaloon, Home Store and many more. It has a carnival-like atmosphere and Mumbaikars spending power, in all its might, can be witnessed only here. The place is also known for its popular nightclubs (Fire 'n Ice, Provogue Lounge), entertainment, bowling alleys, and restaurants.