San Carlo 1973 a famous chic salon is located in Piazza San Carlo, and is an obligatory shop for anyone seeking a bit of luxury. It sells womens clothes by Gucci, Etro and Missoni, and accessories by Borbonese and Prada. The shop is decisively formal, but in the Christmas period, despite the large crowds, you will certainly manage to find "Presents that will please" although you may end up spending a fair amount.
