Santa Monica Pier, [17]. A bustling boardwalk whose huge Ferris Wheel is the city's icon. The long pier has an old-fashioned amusement park, with reasonable by-the-ride pricing, including a small roller coaster. The Pier has restaurants, bars, souvenir shops, and some street performers. At almost all hours you'll find at least a few people fishing as well. The Santa Monica Pier has terrific coastline views of Malibu and the Southbay. The Pier is within easy walking distance to the Promenade.